(Agency) 20 April,2016 Wagh Bakri Tea Group, the third largest packaged tea company in India has achieved another milestone in getting closer to its customers by launching its Mili Teawith improved blend quality and new attractive packsfor its Tea Lovers.With the new brand ambassador of Wagh Bakri– Mili Tea’s Miss SakshiTanwar says and advices, ‘This country is a heaven for tea lovers and Isuggest tea lovers to have Mili Tea as its strong and zaykedar.’
Wagh Bakri Tea Group has done extensive research and came to a conclusion that the consumers prefersstrong taste, appetizing colour and aroma and Wagh Bakri Tea Group’s Mili Tea promises all the above. The new Wagh Bakri Mili Tea, while brewing releases colour fast and give more cuppage thus having all attributes which appeal to the housewives, making her accept the brand instantly.
Mr. Parag Desai, Tea Sommelier & Executive Director of Wagh Bakri Tea Group says, “We are pleased to introduce our Mili Tea with improved blend quality & in new attractive pack that compliments the quality demand. Over the years Mili has become preferred choice due to its consistency in taste and quality blend amongst masses of this region. To compliment the new Mili improved blend, the group also scientifically researched the design of new pack before launching it in the market. And with the launch we also announce our association with celebrity SakshiTanwar, she connects with every household in India, whether a woman is working or a homemaker she connects with the character she plays and making her apt celebrity for our new Mili Tea”.
SakshiTanwar will be seen on Mili Tea’s newly launched packs and also in Television Commercial serving tea to her family. Sakshi Tanwar is an apt celebrity for the new Mili Tea from Wagh BakriTea Groupbecause she has a unique image of being a responsible housewife, working woman and someone who keep entire family united; a friendly and confident woman.
About Wagh Bakri Tea Group
Wagh Bakri Tea Group is a Premium Tea Company with a long-lasting relationship of love and trust with its loyal consumers since 1892. Wagh Bakri Tea is the 3rd largest packaged tea company in India with a turnover of over Rs. 1000 Cr. and over 42 million kgs of tea distribution. Its state-of-the-art factory is spread over 65,000 sq yards and the only packaged Tea Company having NABL accredited laboratory for quality control & consistency. The group enjoys undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh & has impressive presence Maharashtra, Delhi & Hyderabad and has recently forayed in to Chhattisgarh and Goa and exports to more than 30 countries. With huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand.